Everything you want to know.
Answers to the most common questions about Slingshot — what it is, what it does, how it works, and who it's for.
Product
What is Slingshot?
Slingshot is a lead conversion, CRM, and business automation platform designed to help businesses capture leads, respond faster, automate follow-up, book appointments, manage sales opportunities, build their reputation, and reactivate past leads and customers — all from one system.
What does Slingshot do?
Slingshot connects what happens from the moment a lead enters the business until that opportunity becomes a customer. It captures leads, responds instantly, organizes them in a CRM, follows up automatically, tracks them through a sales pipeline, and connects the outcome back to the marketing source that generated it.
Who is Slingshot built for?
Slingshot is built primarily for local service businesses and home-service contractors — HVAC, plumbing, electrical, roofing, fencing, waterproofing, pest control, landscaping, and dozens of other trades. It also works for any business that generates leads and needs to manage the follow-up and sales process.
Is Slingshot a CRM?
Slingshot includes a CRM, but it's more than a CRM. A traditional CRM stores contact information. Slingshot is a Business OS that connects CRM, marketing, communications, AI, automations, reputation, and attribution — so the entire lead-to-customer journey lives in one system.
What features does Slingshot include?
Slingshot includes CRM, pipelines, two-way texting, email, calendars, forms, automations, reviews, reporting, social planner, local listings, and mobile access. AI features (AI Receptionist, AI Web Chat, AI lead engagement) are available as add-ons or through the AI Business Suite.
Does Slingshot have a mobile app?
Yes. Slingshot includes mobile access so business owners and teams can respond to leads, view conversations, manage contacts, check opportunities, and handle customer communication away from a desktop.
AI
What is the Slingshot AI Receptionist?
The AI Receptionist is a feature that answers incoming phone calls when your team is busy, after hours, or unavailable. It can capture caller information, qualify leads, answer common questions, schedule appointments when configured, and route calls — all connected to the Slingshot CRM.
Can Slingshot answer phone calls?
Yes. The AI Receptionist answers calls when your team can't. It captures the opportunity, creates a contact, and triggers follow-up — so a missed call doesn't become a missed job.
Can AI schedule appointments?
Yes. When configured, the AI Receptionist can offer available appointment times and schedule estimates or service calls directly into the Slingshot calendar.
Can Slingshot respond to leads after hours?
Yes. The AI Receptionist and AI lead engagement tools can respond 24/7 — answering calls, engaging website visitors, and following up with leads even when your team has gone home.
Can Slingshot qualify leads automatically?
Yes. AI tools can ask configured questions, collect information, and determine what the caller or visitor needs — creating a qualified lead record in the CRM before a salesperson even gets involved.
CRM & Sales
Can Slingshot track leads?
Yes. Every lead that enters Slingshot — from forms, calls, chat, or manual entry — is tracked in the CRM with a full history of conversations, appointments, pipeline stage, and activity.
Does Slingshot have sales pipelines?
Yes. Slingshot includes visual sales pipelines (Kanban boards) where you can track leads from new contact through appointment, estimate, and sale. Pipeline stages can be customized for your business.
Can Slingshot automate lead follow-up?
Yes. Automations are one of Slingshot's core differentiators. You can build workflows for new lead follow-up, missed call response, appointment reminders, estimate follow-up, unsold lead nurture, review requests, and customer reactivation.
Can Slingshot reactivate old leads?
Yes. Slingshot can run reactivation campaigns to reconnect with old estimates, lost opportunities, previous customers, and unresponsive prospects. There may already be revenue sitting inside your database.
Communications
Can Slingshot send text messages?
Yes. Slingshot includes two-way SMS. You can send and receive customer texts from the platform, and messages stay connected to the customer's record.
Can Slingshot send emails?
Yes. Slingshot includes email capabilities for both transactional communication and marketing campaigns. Emails are tracked and connected to each contact's record.
Can Slingshot text missed callers?
Yes. The Missed Call Text Back feature automatically sends a text message to anyone who calls and doesn't get through — recovering opportunities that would otherwise be lost.
Can businesses manage conversations in one inbox?
Yes. Slingshot's unified conversations feature brings SMS, email, phone activity, and website chat into one inbox — so your team doesn't have to check six different places to understand one customer.
Marketing
Does Slingshot manage reviews?
Yes. Slingshot's reputation management tools automate review requests via SMS and email after a job is completed. You can also monitor reviews and build reputation workflows.
Does Slingshot manage local listings?
Yes. Slingshot can manage local business listings across 99+ directories and platforms, keeping your business name, address, phone, hours, and website consistent across the web.
Does Slingshot include social media tools?
Yes. The Social Planner lets you create, schedule, and publish posts to connected social accounts — including Facebook, Instagram, and Google Business Profile.
Does Slingshot provide websites and funnels?
Slingshot supports forms, landing pages, and funnel functionality for lead capture. It is not primarily positioned as a website builder — websites and funnels are components of the larger Business OS.
Industries
Does Slingshot work for roofing companies?
Yes. Slingshot is used by roofing companies to capture inspection requests, schedule roof inspections, follow up on estimates, track leads through the sales pipeline, and request reviews after completed jobs.
Does Slingshot work for HVAC companies?
Yes. HVAC companies use Slingshot to handle after-hours emergency calls, respond to seasonal lead spikes, automate estimate follow-up, and capture every inquiry — even when the team is on a job.
Does Slingshot work for pest control companies?
Yes. Pest control companies use Slingshot to manage high lead volume, schedule recurring services, reactivate past customers, and automate review requests.
Does Slingshot work for fencing companies?
Yes. Fencing companies use Slingshot to capture estimate requests, qualify project details, schedule estimates, follow up on open quotes, and manage longer sales cycles.
Does Slingshot work for contractors?
Yes. General contractors, remodelers, and trades of all kinds use Slingshot to manage leads, follow up on estimates, track opportunities, and connect marketing to revenue.
Pricing
How much does Slingshot cost?
Slingshot software plans start at $197/month (Starter), $297/month (Growth), and $497/month (Pro). AI features are available as an add-on (+$250/month) or through the AI Business Suite ($500/month). The Growth Bundle ($1,497/month) combines software with managed marketing services.
Is there a setup fee?
Yes. Setup fees cover onboarding, configuration, and workflow setup. Starter setup is $197, Growth is $297, Pro is $497, and the Growth Bundle setup is $997.
Can businesses add AI to Slingshot?
Yes. AI features can be added to any Slingshot plan as an AI Upgrade (+$250/month) or purchased as the AI Business Suite ($500/month with $1,000 setup). Not every subscription tier automatically includes AI functionality.