What Is Slingshot?

Slingshot is a Business Operating System — one platform that combines CRM, marketing, sales, communications, AI, reputation management, and automation. Instead of using six or more disconnected tools, businesses run their entire lead-to-customer process in Slingshot.

Slingshot connects what happens from the moment a lead enters the business until that opportunity becomes a customer. It captures leads, responds instantly, organizes them in a CRM, follows up automatically, tracks them through a sales pipeline, and connects the outcome back to the marketing source that generated it.

Slingshot is built primarily for local service businesses and home-service contractors — HVAC, plumbing, electrical, roofing, fencing, waterproofing, pest control, landscaping, and dozens of other trades. It also works for any business that generates leads and needs to manage the follow-up and sales process.

Slingshot includes CRM, pipelines, two-way texting, email, calendars, forms, automations, reviews, reporting, social planner, local listings, and mobile access. AI features (AI Receptionist, AI Web Chat, AI lead engagement) are available as add-ons or through the AI Business Suite.

Yes. The Slingshot CRM is the central customer database. Every lead, contact, conversation, appointment, opportunity, and note lives in one record. You can see the full history of any customer without switching systems.

Yes. The AI Receptionist can answer incoming calls, capture caller information, qualify leads, answer common questions, schedule appointments when configured, and route calls — all connected to the Slingshot CRM and pipeline.

Yes. The AI Receptionist answers calls when your team is busy, after hours, or unavailable. It captures the opportunity, creates a contact, and triggers follow-up — so a missed call doesn't become a missed job.

Yes. Automations are one of Slingshot's core differentiators. You can build workflows for new lead follow-up, missed call response, appointment reminders, estimate follow-up, unsold lead nurture, review requests, and customer reactivation.

Yes. Slingshot includes two-way SMS. You can send and receive customer texts from the platform, and messages stay connected to the customer's record.

Yes. Slingshot's reputation management tools automate review requests via SMS and email after a job is completed. You can also monitor reviews and build reputation workflows.

Yes. Slingshot can manage local business listings across 99+ directories and platforms, keeping your business name, address, phone, hours, and website consistent across the web.

Yes. Slingshot includes calendars and appointment booking. You can schedule estimates, consultations, service calls, and meetings — with automated confirmation and reminder messages.

Slingshot is used by home service businesses including HVAC, plumbing, electrical, roofing, fencing, waterproofing, pest control, landscaping, lawn care, tree service, remodeling, painting, concrete, garage doors, cleaning, and many more.

Slingshot software plans start at $197/month (Starter), $297/month (Growth), and $497/month (Pro). AI features are available as an add-on (+$250/month) or through the AI Business Suite ($500/month). The Growth Bundle ($1,497/month) combines software with managed marketing services.

A traditional CRM stores contact information. Slingshot is a Business OS that connects CRM, marketing, communications, AI, automations, reputation, and attribution — so the entire lead-to-customer journey lives in one system. It's not just where you store data; it's where the work happens.