There's Revenue Sitting
Inside Your Database.
Slingshot helps you reconnect with old estimates, lost opportunities, previous customers, and unresponsive prospects — turning dormant contacts into new jobs.
Businesses keep buying new leads while ignoring thousands they already have.
Most businesses have hundreds or thousands of contacts in their database — old estimates, lost opportunities, past customers, and leads that never scheduled. They keep spending money on new leads while ignoring the revenue potential already sitting in their system. Reactivation is the lowest-cost source of new business.
How Slingshot solves this.
Segment your database
Filter contacts by status — unsold estimates, past customers, no-show appointments, leads that went cold — and group them into reactivation campaigns.
Launch reactivation campaign
Send a targeted SMS or email campaign to each segment with a relevant offer, reminder, or check-in message.
Capture responses
When a contact responds, Slingshot creates a conversation, notifies your team, and updates the opportunity — so the lead re-enters your active pipeline.
Track reactivation ROI
See how many contacts responded, how many booked appointments, and how much revenue was generated from your existing database.
What happens after the lead comes in.
What this means for your business.
Lowest-cost new business
Reactivating existing contacts costs a fraction of generating new leads. The ROI is often significantly higher.
Recover lost opportunities
Estimates that went cold, deals that were lost, and leads that never scheduled — they're all potential revenue.
Recurring customer revenue
Past customers already know and trust you. A simple check-in can generate repeat business without new ad spend.
Seasonal reactivation
Reach out before peak season to old leads who weren't ready before but might be now.
Database monetization
Your contact database is an asset. Slingshot helps you turn it into revenue instead of letting it sit idle.
Automated and scalable
Launch a reactivation campaign to thousands of contacts with a few clicks — no manual one-by-one outreach.
The features that power this solution.
CRM
Filter and segment your entire contact database by status, tag, and history.
SMS Marketing
Send bulk reactivation campaigns via text for maximum response rates.
Email Marketing
Nurture old leads with automated email sequences.
Automations
Trigger follow-up workflows when reactivated contacts respond.
Pipelines
Reactivated leads re-enter your active sales pipeline.
Reporting
Track reactivation campaign performance and revenue generated.
Frequently Asked Questions
Common reactivation targets include: unsold estimates from the past 6-12 months, past customers due for recurring service, leads that submitted a form but never scheduled, and appointments that no-showed.
Most businesses run reactivation campaigns quarterly, with seasonal pushes before peak periods. The right frequency depends on your business and the size of your database.
Keep it simple and relevant. Common approaches include: a seasonal check-in, a special offer, a reminder about a past estimate, or a simple 'Are you still interested in...' message.
It depends on your database size and quality, but reactivation typically generates the highest ROI of any marketing activity because the leads are already warm and the cost is minimal.
See Slingshot in action.
Book a personalized demo and we'll show you how Slingshot connects your leads, follow-up, pipeline and attribution.
Book a Demo →