Know Which Campaigns
Made the Phone Ring.
Slingshot's call tracking, powered by MaxTrack, identifies which marketing sources generated each call — and what happened afterward.
You're paying for leads. You don't know where they came from.
Businesses invest in Google Ads, Local Services Ads, SEO, Facebook, and other channels. When the phone rings, they have no idea which campaign generated the call. Without call tracking, marketing decisions are guesses. You might be pouring money into channels that generate calls but no revenue — or cutting budgets on channels that actually drive sales.
How this feature helps.
Unique tracking numbers
MaxTrack assigns tracking phone numbers to each marketing source — Google Ads, LSA, SEO, Facebook, direct, and more.
Calls are attributed
When a call comes in, Slingshot knows exactly which campaign generated it — and logs the source on the contact record.
Track the outcome
Slingshot follows the lead through your pipeline — from call to appointment to estimate to sale — so you know which sources generate revenue, not just calls.
Optimize spending
See which channels produce the highest ROI and reallocate your marketing budget accordingly.
What this means for your business.
Know what works
Stop guessing. See exactly which marketing channels generate calls, leads, and revenue.
Optimize ad spend
Reallocate budget from channels that generate calls but no revenue to channels that drive actual sales.
Full-funnel attribution
Track from first click to closed job — not just from click to call.
Source on every record
Every contact in your CRM has a lead source attached, so you always know where they came from.
Better marketing decisions
Make data-driven decisions about where to invest your marketing budget.
Prove ROI
Show exactly how much revenue each marketing channel generated — not just how many leads.
This feature works with the rest of Slingshot.
Frequently Asked Questions
MaxTrack is Slingshot's call tracking and attribution system. It assigns tracking numbers to marketing sources and identifies which campaigns generated each call.
MaxTrack uses tracking numbers to attribute calls to specific sources. You can have different numbers for Google Ads, LSA, SEO, Facebook, and other channels — all managed from Slingshot.
Yes. Slingshot connects the call source to the pipeline outcome, so you can see which marketing channels generate actual sales — not just calls.
Yes. Even missed calls are attributed to their source, and the missed-call text-back feature can recover the opportunity.
See Slingshot in action.
Book a personalized demo and we'll show you how Slingshot connects your leads, follow-up, pipeline and attribution.
Book a Demo →