There's Revenue Sitting
Inside Your Database.
Reconnect with old estimates, lost opportunities, previous customers, and unresponsive prospects — turning dormant contacts into new jobs.
You keep buying new leads while ignoring thousands you already have.
Most businesses have hundreds or thousands of contacts in their database — old estimates, lost opportunities, past customers, and leads that never scheduled. They keep spending money on new lead generation while ignoring the revenue potential already sitting in their CRM. Reactivation is the lowest-cost source of new business available.
How this feature helps.
Segment your database
Filter contacts by status — unsold estimates, past customers, no-shows, cold leads — and group them into reactivation campaigns.
Launch a campaign
Send a targeted SMS or email campaign to each segment with a relevant offer, reminder, or check-in.
Capture responses
When contacts respond, Slingshot creates conversations, notifies your team, and reactivates the opportunity in your pipeline.
Track the ROI
See how many contacts responded, how many booked appointments, and how much revenue was recovered from your existing database.
What this means for your business.
Lowest-cost new business
Reactivating existing contacts costs a fraction of generating new leads.
Recover lost opportunities
Estimates that went cold and deals that were lost are all potential revenue.
Recurring customer revenue
Past customers already trust you. A simple check-in can generate repeat business.
Seasonal reactivation
Reach out before peak season to old leads who weren't ready before but might be now.
Database monetization
Turn your contact database into revenue instead of letting it sit idle.
Automated and scalable
Launch campaigns to thousands of contacts with a few clicks.
This feature works with the rest of Slingshot.
Frequently Asked Questions
Common targets include: unsold estimates from the past 6-12 months, past customers due for recurring service, leads that submitted a form but never scheduled, and appointments that no-showed.
Most businesses run reactivation campaigns quarterly, with seasonal pushes before peak periods. The right frequency depends on your business and database size.
Keep it simple and relevant. Common approaches: a seasonal check-in, a special offer, a reminder about a past estimate, or a simple 'Are you still interested in...' message.
It depends on your database size and quality, but reactivation typically generates the highest ROI of any marketing activity because the leads are already warm and the cost is minimal.
See Slingshot in action.
Book a personalized demo and we'll show you how Slingshot connects your leads, follow-up, pipeline and attribution.
Book a Demo →